When we first started our “brand” we never had any goals of opening a store. We simply began with the idea of trying to to tell the stories of the people and places that call North Georgia home. That loose framework has evolved into a platform that we hope continues to grow beyond a store. We count ourselves lucky and humbled and everything in between that locals from all across North Georgia and visitors from all across the state, the region, and beyond find us interesting enough to support our small business.